This article from Advertising Age discusses the idea of new media in the Advertising Industry. It seems so obvious to our generation that social media will be a part of our lives forever. However, for those now in the industry, its a relatively new tool that is opening up endless possibilities. New media is sometimes overlooked as an important aspect of business, but the tools to getting connected are more open to us than ever. Making connections, and forming a network or community can prove beneficial for ones career.
This idea is not new for our generation, but many adults are struggling with losing jobs in the industry due to lack of networking. Many new hires are based on insider information given through these online connections. This leaves the artistic side of the industry, "the creatives" at a disadvantage since their job does not focus as solely on business.
The author mentions that this network effect is actually making us smarter, through these new opportunities and capabilities. I find it intimidating that networking is so highly required for the industry, especially since I cannot maintain so many different online communities; although I do see the many benefits that it reaps. As I think ahead to the future, I wonder what new technologies will become prevalent in the industry as well as society.
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