So we've been discussing new media in class, and if there is one example to show the progress being made towards to new media, its the Superbowl. In the past, advertisers spent millions to get their ads seen by more than an estimated one million. However, this past weekend, there was a record number amount of fans watching the advertisements and updating their statuses. Whether it was Twitter, Facebook, Youtube, etc., advertisers tapped into a new way to keep a captive audience.
Some commercials were better (the Dorito's commercial) and some were worse (that weird Droid commercial) but its seen that perhaps the advertisers were more focused on generating follow up content, and spreading their message across media channels, than creating entertaining ads.
Not that the ads will be the best ever. It may be that 2011 Super Bowl advertisers now are so focused on spreading the message across so many media channels that many forgot to focus on the content of the central message itself.
This new eruption of media generated content is compared to the famous "1984" Apple commercial, which immediately changed the style of Superbowl campaigns. 2011 is expected to be remembered as the game that forever changed advertising, in the means of expanding platforms.
"Welcome to the first Transmedia Bowl." - futurist Watts Wacker
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