Daylight Savings Time affects Advertising?

That doesn't seem very likely, however, even a slight difference such as an hour can determine whether a campaign is a hit or a dud.

Now that Spring and Summer are upon us, the days are longer and the weather is warmer, this gives the advertising industry an entire new direction in which to explore. Instead of focusing on the in home outlets for advertising, such as television and internet, advertisers will begin advertising outside the house setting. This means more billboard and radio advertisements, which accompany people outside of the traditional winter setting.

Even more surprising, the tactics advertisers use change with DST, Blanca explains that people tend to feel differently during the Spring and Summer than they do in winter months; meaning that advertisers are able to produce new trends to market to new consumers.

Furthermore, the daylight change that occurs during DST provides consumers with more time for activities outside the home, such as retailing, sports and other recreations that exploit the extended sunlight. This means that the outdoor advertisements will reach consumers more efficiently.

Slight things such as weather change can alter a persons entire outlook and opinion, and therefore, advertisers are working to adapt new trends to these new consumer outlooks.

I believe that outdoor advertising will greatly improve not only the industry, but it will also encourage people to be outdoors and participate in recreational activities. Thus, this change in time will not only effect the industry, but will hopefully coax people to participate in their communities and be active.

What do you think?