SKINNY Pepsi?

First there was Pepsi, then Diet Pepsi, Pepsi Max, and Pepsi Zero; so whats next? Skinny Pepsi.

After the launch of Pepsi Max, Diet Pepsi became practically extinct. Although it's had affiliation with the Pepsi Refresh Project,

it has not received desired attention from Pepsi brand consumers. Since reviewing this problem within the company,

marketers have began to discuss their product with consumers, and have come up with the newest solution: Skinny Pepsi.

"We are going to actually start talking to our consumer again. ... We have our loyal followers that are a specific psychographic, and we want to make sure we talk to them on a one-to-one level."

The new campaign will feature a slimmer, sleeker bottle which has developed its own marketing program around it. While ads promote the drink as "getting the skinny" or market it as being more fashion forward and culturally innovative, many have taken offense to the new product. The National Eating Disorder Association especially took negatively to the new launch, stating that its offensive. However, producers at Pepsi are not worried, they expected the backlash and are hopeful that consumers will respond positively with the new launch.

While I think that the whole idea of "skinny" soda beverages is wildly redundant, I think that this is a good marketing strategy for Pepsi. This generation flocks towards anything that will give off the impression of fashion saavy, innovative, or cutting edge. Although I will never be one to drink Skinny Pepsi....I am a Sprite fan all the way.