Mobile Ads Getting Click-Throughs

Just when we thought we had a safe outlet in which we aren't being sold to, iPhone and Volvo partner up to take that away from us. Volvo and iPhone have partnered up to create multimedia mobile advertisements that generate a larger "click-through" rate. The mobile marketing division of Havas Digital, Mobext, led the campaign which consisted of thirty second videos which the option of viewing the S60 in 360 degrees.

Traditional ads tend to see click-through rates of .4 to .7 percent, which is a large divide from the 3.91 percent that the S60 is generating. These rich mobile media advertisements are growing rapidly and gaining popularity.

I believe that while this is a good strategy for companies to receive higher views and "click-through" rates, it also seems as though the advertising industry will stop at nothing to get our attention. Just when we thought that our phones were advertisement free, we are once again being sold to through our own mobile device. It appears, to me, that there need to be some boundaries as to where and when advertisers can target their audience. The privacy that we so desperately seek in our generation is being intruded, and we are being manipulated to believe its okay.