Dumb Luck

Product placement is one of the most effective forms of advertising. A placement can reward a corporation with thousands of dollars and potential loyal consumers of whatever the product may be. But who ever thought that Jennifer Aniston would be a spokesperson for Honda? Earlier this year Ms. Aniston was featured on the View to promote her latest movie; around the same time, buzz was starting about how the actress was looking to purchase a multi-million dollar house in Greenwich Village. While guest starring on the show, one of the hosts handed Aniston a copy of the paper, commenting on the buzz about her move. On the back of the paper was Honda's full page advertisement. Through a stroke of dumb luck, Honda was immediately product placed for all of Aniston's fans to see. Although its impossible to tell whether the sales of Honda vehicles has any correlation to Aniston's placement, it benefited Honda in a way no one could have predicted. “Thank god that we went with a full-page ad that day. If we had orchestrated the whole thing, we couldn’t have done it so well,” Brian Benstock, Paragon Honda’s general manager, said.