As of February of this year, more than a third of all online display ads in the US appeared on Facebook. However, they havent reached anywhere near the budgets of other marketers. This is partly because their rates are so low, and partly because of its complicated navigation for in-house buying of ads. Therefore, a new set of Facebook agencies are looking to offer marketers a simpler way of buying ad space on Facebook. These agencies plan on finding a way to have marketers match their ads to user data and intent. While this means more annoying sidebar ads for Facebook users, it will hopefully lead to a larger ad revenue for Facebook-holding off any suspicions of having to pay for usage of the site.
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