Super-Size Me, we have all heard the catch phrase or seen the movie, and now director of Super-Size me, Michael Barker, has embarked on a new, rather hypcritical endeavor.
The movie is about product placements and advertising, while being paid for by product placements and advertising. Ironic?
Barker seeks to unveil the idea of product placement and branded content which has overtaken Hollywood entertainment and advertising. The documentary itself will include interviews and showcases of how a movie gets funded by product placements, while funding the production through just that. Barker explores the privacy of advertising in our era and furthers to shock the audience by presenting the argument that they are being advertised to while watching the documentary.
The documentary stands to be interesting if nothing else, and potentially increase audiences media literacy.
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